Friday, September 18, 2026 • Pebble Beach Golf Links, California
Welcome reception at the Grand Clubhouse. Collection of customized player gift bags, luxury wellness kits, and pairings briefing.
Warm-up session featuring PGA guest coaches offering specialized video swing analysis and short game tips on the practice green.
Players tee off across 18 championship holes. Features on-course luxury activations: Hole-in-One sports car challenges, longest drive, and closest-to-pin contests.
Catered artisan lunch stations, craft mocktail & cocktail lounges situated at the 9th and 18th turns.
Non-golfers and spectators enjoy the Fairway Fashion Pavilion. Live models showcase the latest golf-couture capsule collections, accompanied by beauty consultations.
High-level networking with corporate executives, celebrity guests, influencers, and brand sponsors overlooking the Pacific sunset.
Five-course culinary experience in the Grand Ballroom featuring remarks from Founder Eddison Bramble and celebrity keynote speakers.
Honoring tournament champions, closest-to-the-pin winners, Best Dressed On The Green, and closing with live musical performances.